Being green is good for business

Climate change is the single biggest issue currently affecting the world's population.   Businesses large & small are using carbon reduction & offsetting to demonstrate their environmental awareness to new & existing customers.    Tackling global warming has become one of the strongest tools in marketing.  

Why are businesses addressing their carbon footprint? 

• Public demand: customers increasing choose to buy only from organisations who take responsibility for their impact on global warming.
• Stakeholder pressure: modern investors value businesses whose risk management includes a clear and sustainable climate change policy.
• Legislation: political focus is resulting in legislation to reduce (& tax) carbon emissions from businesses large and small.  
• Employees: an important asset of any business, employees now look to their employers to be responsible and reflect their concerns for the environment.
• Supply chain: more and more corporate bodies insist on lower carbon footprints from their suppliers.
• Energy costs: lower carbon emissions result from more efficient use of energy. Lower consumption of energy can equate to financial savings. 

• Play your part in tackling climate change.
• Demonstrate your corporate social responsibility to customers, employees and investors.
• Use offsetting to generate positive PR & media coverage for your organisation
• Offer customers the opportunity to offset their use of your product or service
• Use environmental awareness to gain the edge over your competitors.