Greenvoice

Why should you join?

Riddle me this: What if the most important step you could take to help solve the world's most challenging problems was to drop into the corner store on a certain week and buy a certain brand of paper towels? Would you be willing to take that step? What if it was a candy bar? If it were known that the act of buying this candy bar would be a monumental victory in the struggle against climate change, how many among us would make THE ULTIMATE SACRIFICE of eating a bar of chocolatey caramelly goodness? How many?

Carrotmob will be a non-profit organization. Our goal is to improve the world by helping companies embrace socially responsible choices. Our primary focus is the environment. We recognize that corporations must keep profit as their top priority. Historically, this fact has meant that the environment has suffered, since companies have made more money by harming the planet. We are going to put rewards in place that will make environmental responsibility the more profitable choice. Companies will do what we want, not because of negative pressure, or morality, or a boycott, or a petition...there are enough sticks out there. We need a big juicy carrot. They will do what we say because they won't be able to resist the profits.

Carrotmob organizes consumers to make purchases that give financial rewards to those companies who agree to make environmentally friendly choices. We recommend you start by watching a video of our very first campaign, here, or you can read a nice article here.

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